Your Mom Friend
Building a digital home for Caribbean moms. From landing page to live event.
Homepage
Mommy & Me Walk Event Page
Registration Form
01The Challenge
Giovanna Ruiz, a certified life coach and community builder based in Trinidad, had built a real following around her Your Mom Friend brand on social media. But she had no digital home to anchor it. With the Mommy & Me Nature Walk at the Pointe-a-Pierre Wildfowl Trust just weeks away and no way to collect registrations or reach her audience, she needed a full digital presence built and launched fast.
02Our Solution
We designed and built a complete web presence from scratch: a warm homepage that captures Giovanna's voice, and a dedicated event page with a full registration system. Every form submission kicks off an automated flow: the registrant gets a confirmation email, Giovanna gets an internal notification, and the contact syncs into the CRM fully mapped and list-segmented. Analytics funnel tracking was set up from day one to measure the full path from ad click to completed registration.
03The Results
- 71 walk registrations collected through the event page ahead of the May 2026 event
- Full automated CRM pipeline with every registrant synced and segmented into the Walk list
- Growing community subscriber list synced into a dedicated nurture segment for ongoing email marketing
- End-to-end funnel analytics tracking form start, registration complete, and drop-off events across the Facebook ad campaign
- Production-grade security with A-grade headers, rate limiting, CSP, and HSTS from day one
- Fully responsive and mobile-first, built for Caribbean moms browsing on their phones
04Technologies & Approach
"I had the vision but no idea how to bring it online. They took everything in my head and made it real — fast. The walk sold out and I finally feel like my brand looks the way it always should have."